Business Mastery

Favorite Read that will Catapult Your Results in 2021

I have been in stiff competition. I am losing, but to save face, I am going all out anyway, so I won’t lose as badly.  ☺

The ironic thing is I am losing to my former self. Gees. Now that is kind of embarrassing. In 2019 I worked on finishing up my second master’s degree, and I somehow managed to read more books than I have in 2020. 

Granted, 2020 was one major roller coaster ride, but still, I have been mostly home since March, and that is a lot of extra time. In the midst of the swirling, I guess I didn’t indulge in the joy of reading as much as I did in 2019. 

My only real explanation was maybe having classes required me to read, and all those book clubs I was in really held my feet to doing something I love to do. Hmm. Maybe accountability works. 

Just kidding. Of course, it does.

Despite falling short by six books in 2020 of my accomplishment in 2019, I want to tell you about THE most amazing book I did read in 2020. This book has been mind-blowing, and I hope it will be for you. 

Before I do so, let me provide a little context. In 2012 the landmark book, The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg was published. It was named one of the best books of the year by The Wall Street Journal and Financial Times.

In this book, Duhigg highlighted the habit loop and how understanding the loop can increase sales in the marketplace. He also introduced the idea of keystone habits. He claimed that some habits matter more than others. There are “keystone habits start a process that, over time, transforms everything” (Duhigg 101).  

This idea that knowing which habit to focus on to achieve better results took the business world by storm.

Wanna know why?

We unpacked this in our latest newsletter, which you can read in full here. Or signup to receive all my Newsletters below to receive lots of value and my life-changing tips that will get you to finally get things done!

Until next time, wishing you much happiness, success and health!