How do you set yourself apart from your competitors? This is an important marketing and business question that most business owners find themselves answering on a semi-regular basis. If your business is based on craft or a skill that you love to do not only would you be answering this question based on marketing distinction but the business owners often ask this question from the point-of-view of improving their craft or skill.
The path of mastery is an ambitious journey and one that requires dedication. In
the book Talent Is Overrated, it is explained that scientific research suggests that the more time a person puts into their craft, the more likely he/she will achieve the top mastery level. The book also suggests that one of the biggest determining factors to help you soar in mastering your craft is how often and how well you engage in practice. Not just any practice, but a different method from the average person’s performance while practicing, compared to those who achieve mastery. For the artist and the businessperson, it is important to perform “deliberate practice.” In their heavily researched findings, deliberate practice looks a very specific way.
Before we get into what it looks like, lets first define it. Deliberate practice is a way to engage in an activity that creates growth in skills that you are not strong in. That means that the person practicing is engaged in the part or parts of their craft that they are weakest. They work on it and practice it until they achieve a high level of skill. An example of this in business would be to approach a customer for a sale of your product or service. A businessperson who wants to become top in their field, and if sales happens to be part of it, would ask for the sale, practicing over and over again until they figured out what works and what doesn’t.
Here are the five components, according to Talent is Overrated, that have to be included in deliberate practice:
- The task is designed specifically to improve performance, often with a teacher or coach’s help
- Repeat the task often
- Feedback is given on the result in a consistent manner
- The activity is highly demanding mentally
- The actual doing of the practice isn’t much fun
If you want to set yourself apart from your competitors in the actual delivery of your craft, the only way to authentically achieve this, according to research, is through dedicating many hours practicing, using the right methods.