Swimming in the Rush of Business Change

Wednesday, 23rd July 2014

Business today is a rush of change. The technology and how to best use it in swimmingyour business is constantly moving and growing. Businessowners are drowning in new information, new opportunities, and the promising new ways of running a business. Many work to adapt to the newest and greatest technology, trying to keep up with the way social media changes and the other shiftings in the computer world. So how does a business person navigate through all the mounds of change and glut of information? How do they find a way to grow their business the way they want it?

One of the most helpful modern technologies for getting around to new places is the GPS system. GPS systems outline the routes that you can take to get to where you want to go. They will show you alternative routes, and the GPS never gets upset and is very matter of fact when the driver makes a wrong turn.

There are different levels of help a GPS can provide. I had a GPS guide me when I traveled through Idaho. When I came to a stop, the GPS said, “Now get out and walk.” I was on a dirt road in the middle of nowhere. That’s when I knew its guidance had flaws. The same thing has happened when the GPS announced that I have arrived at my destination when I am driving in the middle of an intersection.

I have worked with other GPS systems that function much better than the one that got me lost. Some of my favorite GPS systems are the ones that configure the current traffic and what the best routes are to take, considering the typical parking lot of cars during rush hour.

Just as there are different levels of GPS systems, there are different levels of business coaches. Some coaches are middle of the road, and will get you to the places you want to go some of the time. Others have many more tools as their resources that factor in what direction your business is going, and where gridlock will stop your progress.

No coach can foresee everything that will prevent you from going from point A to point B, but those coaches who are on top of their game have had a lot of experience with helping business men and women through the forest, and their directions will be more clear than the coaches who lack as much experience.

The influx of change that is constantly flooding the market makes it so that a business person may be harming themselves when making the decision to not get the help of a GPS coach who can guide them through the maze. It would best serve the business person to make sure that they get the best kind of GPS system or coach that keeps their finger on the pulse of the market and knows about the changes, so that their directions will keep the congested areas of business in mind.

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